REDA Fabrics | b.spoke
REDA 1865
Biella's Merino wool leader since 1865 — a fully traceable fleece-to-fabric chain, from its own New Zealand sheep farms to the finished cloth.
From one man's mill to a Merino empire
In 1865, Piedmont industrialist Carlo Reda transformed an old mill at Valdilana, in the province of Biella, into a true woollen mill. In 1919 the Botto Poala brothers — descendants of a historic weaving family — acquired the mill, and the family has led it ever since. Today the fourth generation is at the helm: Ercole Botto Poala as CEO and Francesco Botto Poala as COO.
What sets Reda apart is ownership of the entire chain. Since 1993 the company has run its own sheep farms in New Zealand — Otamatapaio, Rugged Ridges and Glenrock, more than 30,000 sheep — guaranteeing the quality and traceability of its raw material. An automatic warehouse brought output to 2,500,000 metres a year, and the group's divisions — Reda 1865, Reda Active, Reda Flexo, Rewoolution — carry Biella's Merino to tailors and clothiers worldwide. Certified B Corp since 2020 and a Società Benefit since 2022.
Founded — Carlo Reda transforms an old mill at Valdilana, Biella, into a woollen mill.
The Family — The Botto Poala brothers acquire the mill; the family leads it to this day.
The Farms — First New Zealand sheep farm, Otamatapaio — today 30,000+ sheep across three stations.
Scale — Output reaches 2,500,000 metres of Merino fabric a year.
B Corp — Certified B Corp; Società Benefit status follows in 2022.
“A leader in the production of Merino wool fabrics.”
— REDASignature Cloths
Signature cloths from Biella — ask your clothier what's in our library now.
Reda 1865 · Classic Suiting
The classic sartorial fabrics for the modern man — including the season's Cosmopolitan and Winter Edit themes.
Passport · Traveller Suiting
Traveller cloth in 100% Super 110's Merino — natural stretch, wrinkle-resistant, with a subtle mélange look.
Reda Active · Performance
High-performance fabrics built on the CompAct³ spinning system — wool engineered for motion.
Reda Flexo · Smart Stretch
Smart-stretch fabrics made with a new-generation low-environmental-impact polymer.
It starts with its own sheep
Most mills buy their wool; Reda raises it. More than 30,000 Merino sheep on three New Zealand stations, farmed to the ZQRX standard, give the mill direct control from fleece to finished cloth — traceable, Made in Italy, and accountable.
From the Bunches
Wool Bales · Traceability
Check Flannel · Close-Up
The Family · Heritage
Feel Reda in person.
Ask about Reda cloth at your appointment — we'll pull the bunches and talk through what suits you.
BOOK AN APPOINTMENTPreview draft · imagery courtesy of REDA