Loro Piana Fabrics | b.spoke
Loro Piana
The quiet-luxury maison obsessed with the world's rarest natural fibres — a century of textile mastery, and a cornerstone of the b.spoke cloth library.
A century in pursuit of the world's finest fibres
Loro Piana was founded in Valsesia, Italy, in 1924 as a wool-trading company — and spent the next hundred years becoming, in its own words, ‘the ultimate destination for sophistication, excellence, and textile artisanship.’ The maison's 2024 centenary was marked by Master of Fibres, an Assouline volume bound in Tela Sergio, a cotton-linen favourite of Sergio Loro Piana himself.
What sets Loro Piana apart is vertical obsession: Pier Luigi Loro Piana spent a decade convincing Chinese herders to separate ultra-fine kid-goat fibre — creating Baby Cashmere. In 1994 the maison led a consortium with the Peruvian government to conserve the vicuña, shearing the 12.5-micron fibre live under CITES regulation. From the 2,000-hectare Franco Loro Piana reserve to blockchain-traced garments, every fibre is followed from its origin to the cloth.
Founded — Loro Piana begins as a wool-trading company in Valsesia, Italy.
The Discovery — Pier Luigi Loro Piana discovers ultra-fine kid-goat fibre; after ten years of work, Baby Cashmere — 13.5 microns, 30 grams per kid — is perfected in Italy.
Vicuña — Heads a consortium with Peru to purchase and process live-sheared vicuña under CITES regulation.
The Reserve — Establishes the 2,000-hectare ‘Franco Loro Piana’ vicuña reserve in Peru.
Centenary — One hundred years celebrated with Master of Fibres (Assouline).
“The ultimate destination for sophistication, excellence, and textile artisanship.”
— Loro PianaSignature Cloths
Signature fibres and suitings from the maison — ask your clothier what's in our library now.
The Gift of Kings® · Suiting
Extra-fine merino from hand-selected flocks in Australia and New Zealand — named for the Spanish royal tradition of gifting pairs of merino sheep.
Baby Cashmere · Luxury Fibre
Kid-goat fibre of 13.5 microns — ‘like touching baby hair’ — with a single kid yielding just 30 grams.
Vicuña · Luxury Fibre
The world's rarest natural fibre at 12.5 microns, live-sheared under conservation agreement in the Andes.
Zelander® Wool · Suiting
High-tenacity wool suiting — the backbone of the Loro Piana tailored wardrobe.
It starts with the rarest fibres on earth
Baby Cashmere. Vicuña. The Gift of Kings. Loro Piana doesn't just buy fine fibre — it protects the animals, the herders and the land behind it, then processes everything in Italy. That's the quiet difference you feel in the cloth.
From the Bunches
Craftsmanship · Atelier
Fall/Winter · Campaign
Master of Fibres · Centenary
Feel Loro Piana in person.
Ask about Loro Piana cloth at your appointment — we'll pull the bunches and talk through what suits you.
BOOK AN APPOINTMENTPreview draft · imagery courtesy of Loro Piana